By Smita Ram, Rang De Team
Waheedaji lights up a lamp to mark the beginning of our Swarathma Concert.
Having people talk about your organisation and creating goodwill is every organisation’s dream. At Rang De we moved on from being our own brand ambassadors to friends becoming our brand ambassadors and then it was our social investors. And now we have someone very special who has agreed to become our good will brand ambassador — it is none other than the legendary actress Ms. Waheeda Rehman.
Ms. Rehman began to get associated with Rang De in the month of December last year. The first thing Waheedaji said to us when we met her was- “I do not want to lend my name without doing anything. First let me get involved.” And get involved she did — in every way possible. Ms. Rehman graciously joined us on a field trip to Nagpur. She interacted with micro-entrepreneurs who had taken a Rang De loan. The next event she participated in was the Swarathma Concert in Chennai. Waheedaji has also been spending time with us over phone calls to understand more about what we do. And now she has graciously agreed to become Rang De’s good will brand ambassador!
There is a lot more to Rang De — than just the word colour. It goes back to the days of India’s struggle for freedom. Rang De is a call for action — poverty needs to become history in India and we need to work with a sense of urgency. Waheedaji herself has joined us, so what are you waiting for? Invest as little as Rs. 100 with RangDe.Org and spread the word.