By Bharathi Ragothaman, Rang De Hyderabad Chapter Member
It was a sluggish Sunday mid–morning at the scenic Botanical Gardens, Kondapur where the Hyderabad chapter members had their second official meeting to discuss future strategies and direction that would be taken to make Rang De’s presence stronger and more visible in Hyderabad. The lush greenery and the quiet peace around was the ideal place where the chapter members could have met for a brainstorming session.
The Rang De Hyderabad Chapter President Aishwarya Mishra notes down the minutes of the meet to make sure no thought is forgotten.
There were a lot of interesting and diverse ideas that were discussed right from replicating what other successful chapters have done to improving Rang De’s on line presence to reach out to more people. The latter being the brain-child of one of our new chapter members, Kalyan who happens to be the co-founder of ’84ideas’, a start-up dealing with web strategy consulting.
We also pondered the idea of getting ‘Google grants’ for Rang De, which facilities advertising on the Google Search home page for select charitable organizations. The Hyderabad chapter President, Aishwarya, vowed to organize a field trip to the Charminar area in the near future and take photographs and one- minute short films which have been in the to-do list for a long time.
One of the key action items that came up is to leverage Rang De’s tried and tested blockbuster — The bookmark. The plan is to give away free bookmarks with our logo, in famous libraries, bookshops, book clubs etc.
The members of the Hyderabad Chapter that attended the meet..
It was also agreed that we should capitalize on what other successful chapters are already doing like have a one-day orientation for new chapter members, borrow some of the frameworks they have for their chapter, spread awareness in the corporate environment etc.
We ended the meeting with the first few clicks and snaps of ourselves (which can be found on the Rang De Facebook Fan Page), the budding new ‘Rang De’ enthusiasts. There is a lot to be done — there are lots of people to be helped and a lot more people willing to help and we are raring to get them in touch! Stay tuned for more updates from the Hyderabad chapter!