By Ashlesha Bhagwat, Rang De Intern
When I first heard about Rang De, I was inspired by their social entrepreneurship and efforts to make the poor in India self-reliant. So, as you can imagine, I was very excited to be working with them to learn more about their organisation and how it was run.
My task was to design and implement a social media campaign to raise awareness for Rang De. This involved creating new facebook ads (encouraging social investment); twitter updates and coming up with innovative facebook posts.
One of the most interesting things that I did during my time here, was to organize and run a tweetathon. I was able to be very creative when promoting this event and trying to popularize it. What I did was to create an online form which people could use to sign up and then a document titled ‘how to participate in a tweetathon.’ I posted the details of this event on facebook and twitter and it immediately took off. Luckily it was a success and many people tweeted the hashtag #rangde.
I also came up with an idea for an interesting project, which is currently under wraps. It was great fun working on it and again, I had the opportunity to be creative and think outside of the box.
Overall, I thoroughly enjoyed working here and would love to come back, should the opportunity present itself. I was exposed to a new way of thinking and learnt a lot from my experience. I thank all of the Rang De team for making this an enjoyable experience for me.
By transitioning into an NBFC P2P under the new RBI guidelines, Rang De is taking a step forward in social investing. Join us today by visiting our platform rangde.in.