Launching 1–2–3–4!

September 29, 2009
By Rang De Team

To survive and grow in the rural market an entrepreneur should have access to funds and markets to sell his products and continuously improve the volumes of produce. It is a challenge for an individual with little access to information, advice, training or technical assistance to be dynamic, creative, flexible and responsive to change. So some rural entrepreneurs have found it easier to form Producer groups to overcome the problems of scale.

Producer groups can reach markets unlike the individual rural entrepreneur. Yet they still do need time to mobilize their resources in order to respond to the pressures of competitive markets- which is where Rang De steps in to make a difference!

Rang De partners facilitate market linkages for a few producer groups. Rang De offers loans to meet the working capital crunch of these producer groups with a new loan plan. The interest rate for a loan given to a producer group is higher at 10% and fairly so since these producer groups are associated with different organizations for information, advice, training or technical assistance and have better market linkages than our individual borrowers.

We call this our “1–2–3–4 Product”. And you will see why! The interest break up of this group is such that 1% gets into the contingency Fund, 2% to Rang De , 3% to our Field Partner and 4% goes back to you, our investor!

We have applications for fresh loans pouring in already. We recommend you make use of this window of opportunity right now!

To comply with RBI regulations, Rang De’s lending operations are moving from to our brand new platform Visit to continue social investing.