By Sri Ranganathan, Rang De Bangalore Chapter Member
A display of the bookmarks and posters at the exhibition. Sri Ranganathan single-handedly coordinated this effort.
Rang De was invited by Namaste India!: the organizers of one the most happening exhibitions at International Tech Park, Whitefield, Bangalore. Resident to some of the most prominent companies in the world such as Microsoft, TCS, Seimens ..etc, presented Rang De a chance to interact and spread awareness about the power of micro-credit.
With ‘Holiday and Resorts’ being the theme for the exhibit, Rang De managed to bring a different auro and flavor to the event under the theme of ‘Knockout Poverty’ There we were nestled between Makemytrip and SOTC holidays, giving the attendees something different to look at.
Like in any exhibition, there were large crowds picking up their holiday packages for the summer. With Rang De positioned at the Entry/Exit, gave a double advantage for us to talk to people coming in as well as the ones leaving.
With limited resources in the form of a few bookmarks and a poster, we managed to capture the attention of employees. We had managed to speak to about 35 people about Rang De. Based on the feedback given, most of them felt it was a very innovative concept. We requested them to visit the website and also share it with their family, friends & colleagues.
Mr.Guruprasad from First American Corporation also requested us to send an e-brochure so he could send out an official mailer to all the employees and spread the word. Even you can do the same at your office or spread the word about Rang De in your networks.
Overall, In a span of 4 hours, we were able to create awareness and the event also got a mention in the local Telugu newspaper.
Rang De woud like to thank Mr. Sanjay Jalan, Director of Namaste India for providing us a platform such as this to bring a community driven approach to alleviate poverty. We sincerely hope to associate with Namaste India in the future.