Celebrities who walk the talk — A rarity

December 17, 2010
By Rang De Team
Nagesh Kukunoor Talks about Rang De at the Lamakaan, Hyderabad

…and boy we are glad that they do! The two celebrities who are associated with Rang De are definitely doers!

Our first celebrity endorser — Waheeda Rehman — was a pleasant surprise. She went out of her way and accompanied us for a field trip to understand how microcredit works. It is not every day that we have celebrities signing up for field trips to rural areas.

A few months down the line, a chance meeting with Nagesh Kukunoor led to few more meetings and now we have him as our Brand Ambassador. What happened in those couple of meetings that got Nagesh interested? Well, the current micro-finance crisis had impacted Nagesh as much it has done to all of us at Rang De. When we explained to him the Rang De model, there was an instant connect.

All this happened in the last one month. But it feels like we have known him for a long time. The first thing that Nagesh mentioned when he decided to become our brand ambassador was about contributing actively and not just stop at lending his name.

We agreed to organise an event at Lamakaan in Hyderabad to officially announce Nagesh’s association with Rang De. For an event that had very little publicity and on a day that rained heavily, 80 people turned up at Lamakaan at 7.00 pm. No prizes for guessing who the crowd puller was!

Nagesh, his team and  members of the Rang De Hyderabad Chapter
At the meet alongisde Nagesh and Rang De social investors

Ram and I along with Aishwarya (president of the Rang De Hyderabad Chapter) and the rest of the Hyderabad chapter were there at the event and it was heartening to interact and get to know a celebrity who walks the talk.

Nagesh is not just endorsing Rang De but is also a social investor. We are looking forward to working together on a host of events and initiatives to create awareness about low cost micro-credit and Rang De and of course about how you can be a part of it.

More links showcasing Nagesh’s presence in the event :

We hope more brand ambassadors can join us in the future. These aren’t just celebrities but individuals deeply committed to the cause of poverty elimination in the country.

Are your interested in joining us or know someone who would love to champino our cause? Write to empathy@rangde.org and we will gladly get the conversation started!

To comply with RBI regulations, Rang De’s lending operations are moving from rangde.org to our brand new platform rangde.in. Visit rangde.in to continue social investing.