By Archana Ramakrishnan, Rang De Team
Arvind and Archana were satisfied by Rang De’s campaign at Sasken. Rang De looks to spice up corporate campaigns to attract further attention.
It was a day of fun and awareness at Sasken Bangalore last Wednesday. Rang De, armed with punching bag and gloves, set up a “Knock Out Poverty” stall to spread awareness about microcredit and Rang De.
Come lunch time, people started trickling into the cafeteria. Our volunteer Vibhore stood at the entrance giving out bookmarks to all who went in and out, encouraging them to visit the stall.
As the day progressed people started visiting the stall slowly. Many who came by were sold off on the concept and promised to invest as soon as they went back. A couple of them wanted to go on a field visit to see how it works at the ground level before investing. Another person was very keen on lending to borrowers in Karnataka and wanted to know why there weren’t any listed!
Ram hands over a T-shirt to Satyanarayana Prasad, the winner of the quiz contest.
To make it more interesting and interactive, we had a quiz on microcredit which everyone attempted. Satyanarayan Prasad from Sasken won the quiz by answering 80% of the questions correctly. Ram gave away a T-Shirt as the prize.
Ram hands over a T-shirt to Ayoob Khan, the winner of the punching bag contest at the end of our campaign
The highlight of the day however was the “Knock Out Corner”. The person who threw the maximum number of punches under 30 secs wins a prize. Sasken employees had fun wearing gloves and punching, so much that Arvind had to get under the table to avoid getting punched! The Knock Out Champion was Ayoob Khan who threw 97 punches in 30 secs!
And we didn’t stop there! We went all out and even solicited employees from the adjacent building which happened to be Mphasis. At the end of the day, we all had a satisfied grin on our faces.
We now have a fair idea on what it takes to get people interested. We hope to see more such participation from other stalls that we set up.